After I returned from Japan, I had many ideas for my project. I will start by researching more about emotional connection.
- The Influence of consumer value awareness on art toy purchase decisions by Noppon Chinatiworn and Prapimpun Limsuwan
- The study explores what factors influence people’s decisions to buy art toys. It focuses on consumer awareness of different values associated with art toys and how these values affect their purchasing decisions.
- The study identifies five key types of value that influence purchasing decisions:
- Functional Value: How useful or practical the art toys are.
- Social Value: The social benefits of owning art toys.
- Emotional Value: The feelings or emotional satisfaction of art toys, which had the strongest impact on purchasing decisions.
- Knowledge Value: The educational or informative aspect of art toys.
- Conditional Value: The benefits of the toy depend on certain conditions, like exclusivity or limited edition.
The research utilized online questionnaires shared within art toy communities to gather data, which shows that emotional value is the most important factor influencing people to buy art toys. This finding suggests that people’s emotional connection with art toys is a key driver in their purchasing behaviour.
- Pandora Effect of Blind box by MarketThink
- The article explains the “Pandora Effect,” a psychological concept that drives curiosity and desire through mystery, and applies it to the marketing strategy of blind boxes, such as blind boxes by POP MART.
- The article discusses how the unknown contents of these boxes attract people to buy more, turning product consumption into emotional consumption.
- 5 psychological factors behind the Popularity of Pop Mart’s blind boxes by Creative Talk
- Nostalgia: Attracts adults through childhood memories.
- The appeal of cute designs
- Curiosity
- Social connection
- The desire to collect rare items
- Each factor plays a role in creating emotional connections and driving repeated consumer purchases.
- How do our sentimental feelings for the past influence our actions in the present? by The Decision Lab
- The article explains the “Nostalgia Effect,” which is when feelings of nostalgia make people more willing to spend money because they feel more socially connected and less focused on saving.
- This effect is used in marketing to evoke emotions and increase purchases, as seen in campaigns that combine nostalgic elements with new products.
The research reminds me of my first idea for this project, which was how to stop people from buying art toys because of the trend. But if I can’t change people’s minds about stopping buying art toys because of the trends, maybe I should show them that you buy art toys when you think it will help you. For example, some collectors buy art toys because they heal them or remind them of their childhood. Art toys are like art; they can heal or balance your emotions.
I’m researching more about how engaging with and collecting art toys can help your emotions. I can’t find any information about that, but I did find information about toys.
- How Art Engagement Benefits Older Collectors by Shirley M. Mueller M.D.
- The article discusses how engaging with art benefits older collectors by improving their cognitive function, emotional well-being, and overall quality of life.
- Art provides mental stimulation, promotes social interaction, and offers a sense of purpose, which are crucial for healthy aging.
- I think this information can support my project by…
- highlight the positive emotional and cognitive impacts of engaging with art toys
- reinforce the value of art toys as tools for enhancing emotional health
- Collecting toys for happiness: Examining adults’ satisfaction in playing with their toys
- The research explores how adult collectors engage with toys and what drives their satisfaction.
- The study identifies a strong connection between childhood memories and adult collecting habits.
- The insights from this research about why adults collect toys and how it impacts their happiness can help me explore the difference between collecting for fun and becoming addicted in the future.
Research has shown that collecting toys and art toys can make people happy, especially because they remind them of their childhood. Also, engaging with art can help improve well-being and mental health.
This gave me the idea to develop the project question to focus on emotional and mental health by using art toys. Here is my new project question idea…
How can engaging with art toys help people enhance emotional well-being? This question is the heart of my project as I explore how art toys can combine the benefits of creativity and emotional support.
I would like to explore how interacting with art toys can influence and balance emotions, not just by making people happier but by helping them navigate a range of emotions, like some of the collectors who collect art toys for this reason. So, I want to show other people who never knew art toys to make more of an impact. The goal is to see if art toys can act as tools to help people manage their emotional states—like becoming happier if they’re already happy, less sad if they’re too sad, calming when excited, or exciting when bored. The project aims to use art toys to balance and regulate emotions, promoting overall emotional health.
References:
Chinatiworn, N. and Limsuwan, P. (2024) The Influence of consumer value awareness on art toy purchase decisions. rep. Bangkok, Thailand: Procedia of Multidisciplinary Research, pp. 1–7.
M. Mueller M.D., S. (2024) How art engagement benefits older collectors, Psychology Today. Available at: https://www.psychologytoday.com/us/blog/the-mind-of-a-collector/202405/how-art-engagement-beneits-older-collectors.
MarketThink (2024) อธิบาย pandora effect จิตวิทยาเทพปกรณัม กับการตลาด กล่องสุ่ม pop mart, MarketThink. Available at: https://www.marketthink.co/53033.
Pilat D., & Sekoul D. (2021). How do our sentimental feelings for the past influence our actions in the present?, The Decision Lab, Available at: https://thedecisionlab.com/biases/nostalgia-effect?ref=creativetalkconference.com
Tio, Dennis & Helmi, Syafrizal. (2022). Collecting toys for happiness: Examining adults’ satisfaction in playing with their toys. 10.1201/9781003303336-19.
ปานล้ำเลิศ ก. (2023) ทำไมถึงโดนตกทุกคอลฯ หยุดซื้อกล่องสุ่มไม่ได้จริง ๆ 5 เบื้องหลังจิตวิทยา ที่ pop mart ไม่เคยบอกคุณ, Creative Talk. Available at: https://creativetalkconference.com/5-psychology-behind-pop-mart/.