While working on creating online and on-site surveys and preparing to do on-site intervention, I also continue to make the third art toy. As usual, started with the illustration.
The third art toy
The third art toy, Do Not Wash My Best Friend, represents Hebby’s favourite doll, who have been together since childhood. No matter where Hebby goes, Hebby must take it on every trip! Without this friend, Hebby can’t sleep. And it absolutely does not wash! The smell will change, But sometimes, mom tries to wash it because she can’t stand it.
I drew the illustration and posted a video of the process on Instagram on November 1, 2024.
After I posted the illustration, I started making the art toy and recording every step. Then, I posted the art toy on November 3, 2024.
Then, I checked the insights of both posts, which show that people change their engagement because they engage more in illustration posts than art toy posts. (The insights were updated on November 10, 2024.)
- Illustration posts
- Art toy posts
Analysis
In my previous posts, I noticed that followers tended to engage more with the art toys than with illustrations or posts that highlighted the story and making process. This pattern suggested that, for most people, the visual appeal of the finished product was more attractive than understanding how it was made. However, the response during this third intervention was different.
This time, followers engaged more with the illustration posts that focused on storytelling. Interactions increased on this post. This shift indicates that sharing more of the background story may be sparking a deeper interest in the crafts beyond just the finished look of the toy.
The increased interest in illustration posts indicates that storytelling could be effective in changing consumer perceptions from trend-focused to craft-focused.
Going forward, I’ll continue to share content that combines visuals of the final art toy with storytelling and process insights. By balancing both types of content, I hope to strengthen this shift in perception, helping my audience appreciate not just what they see but the creativity and skill behind each piece.